Who are the faces behind Soak studio?

We are a trio and family that met each other in Prague, Czech Republic and relocated to Tairua, New Zealand. Together, we hatched a plan to build a business providing creative solutions for companies that want to better connect with their customers.


Garth is from New Zealand and lived in Prague from 2016 – 2021. He takes inspiration from his home in rural NZ as well as the other ways he saw of doing things, he witnessed abroad. Educated in marketing and film at Otago University, everything else has been self-taught. Garth is a photographer, copywriter and idea maker. He is creative, independent and diverse in his tastes. It’s the age old cliche, but he enjoys a good book and being on the beach, which is why the Coromandel of New Zealand is so close to his heart.


Petra is an enigma, a surfer from the landlocked country of the Czech Republic. Her free-spirited nature and drive have taken her to work in many countries including Romania, Haiti, UK, India and Indonesia, where she started her professional journey as a lifestyle photographer. Petra has a lot of experience in marketing and advertising, working in client service, project and brand management and strategy. Running TV ads, digital campaigns, content strategies, product launches and events for brands such as Red Bull, Mercedes-Benz, Nike, Visa and Ikea. In her spare time she can be found foraging for natural remedies or practicing her hand-poke tattoo skills.


Awhi is the brains behind the whole operation. Well maybe not… but she is definitely the beauty. A lover of chasing rabbits, pulling on ropes and avant-garde typography. She has the final say on all Soak studio creative output. Combined we have the experience and the passion to create transformative strategies, authentic content and inspiring branding for your business.




Click below to check out some of the branding, content and strategies we’ve loved working on.